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All Journal Sosiohumaniora Gadjah Mada International Journal of Business Journal of Indonesian Economy and Business Jurnal Kebijakan dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Jurnal Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Petir JIA (Jurnal Ilmiah Akuntansi) Jurnal Pengabdian Dharma Laksana Jurnal Pendidikan dan Konseling Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) TERANG : Jurnal Pengabdian Pada Masyarakat Menerangi Negeri Business Management Journal Program Studi Manajemen Jurnal Abdidas International Journal Of Science, Technology & Management (IJSTM) JURNAL APARATUR Jurnal Manajemen dan Kewirausahaan Return : Study of Management, Economic and Bussines Universal Raharja Community (URNITY Journal) Jurnal Mahatvavirya JKAP (Jurnal Kebijakan dan Administrasi Publik)
Shine Pintor Siolemba Patiro
Universitas Terbuka
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : MIX : Jurnal Ilmiah Manajemen

 1 
THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR Cynthia Ayu Manggarani; Lina Regina Notylia; Shine Pintor Siolemba Patiro
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i3.003

Abstract

This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer behavior such as brand loyalty, but also detrimental consumer behavior such as trash-talking, schadenfreude and anti-brand actions which are only moderated by attachment avoidance styles (Japutra et al. , 2018). Trash-talking is different from negative WOM. The purpose of this study was to examine positive behavior (brand loyalty) and negative consumer behavior (trash-talking, schadenfreude, and anti-brand action) due to brand attachment using anxiety attachment style and attachment avoidance style as moderating variables in Indonesia. This study uses an online questionnaire method with a sample of 80 respondents. Furthermore, the data were tested using the PLS-SEM method with the help of the WarpPLS 7.0 software. The results explain that strong brand attachment has a strong influence on brand loyalty, trash-talking, schadenfreude, and anti-brand actions. However, these relationships were not moderated by either anxiety attachment styles or avoidance attachment styles. It can be concluded that the relationship between the brand attachment variable and the brand loyalty variable, the trash-talking variable, the schadenfreude variable and the anti-brand action variable were not moderated by the anxiety attachment style and the avoidance attachment style.
MSMEs and Fintech: A Comparison of Theory of Trying and Theory of Planned Behavior Joko Rizkie Widokarti; Shine Pintor Siolemba Patiro; Sakina Nusarifa Tantri; Hety Budiyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 3 (2022): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i3.008

Abstract

Objectives: This study aims at examining the factors that trigger the intention of MSMEs owners to use fintech. The theories used in this study are Theory of Planned Behavior (TPB) and Theory of Trying (TT). This study compares the abilities of TT and TPB in predicting MSMEs and investors’ intentions in Indonesia when they use fintech services.Methodology: The population in this study are MSME owners spread across Jakarta, Jogjakarta, Semarang, and Surabaya. The sample size in this study was 427 respondents. To collect the data, this study used a purposive sampling technique and a quantitative method through questionnaires. Structural Equation Modeling (SEM) with a two-stage approach is used to analyze the data.Finding: The results of this study shows that TT fits better than TPB to explain the MSME’s owners’ intentions and behavior in using fintech services.Conclusion: The conclusion of this study showed that attitudes, subjective norms, and perceived behavioral control are significant predictors of intention based on TPB. Furthermore, the results of this study support that social norms, frequency, and attitudes are significant predictors of intention in TT.
Co-Authors Achmad, Maylitha Ahmad Nur Aji Setiawan akhmat yamin Amir Fikri Basu Swastha Dharmmesta Bayu Sutikno Budi Tjahjono Cynthia Ayu Manggarani Deddy Dwi Nur Cahyono Desmiwati Desmiwati Diah Aryani Djibran, Said Dwi Joko Siswanto Edi Kurniawan ELLI WIDIA Endi Rekarti Frangky Silitonga Gaol, Lasando Lumban Hani Dewi Ariessanti Hapzi Ali Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian, Hendrian Hety Budiyanti Hety Budiyanti Hety Budiyanti Hety Budiyanti Ichyan Holilan Islia Hartati Ismayanti Istanto Joko Ariwibowo Kresno Agus Hendarto Kresno Agus Hendarto Lasando Lumban Gaol Lasando Lumban Gaol Lina Regina Notylia Linda Chandler Maramis Sunarto Liza Mumtazah Damarwulan Madris Madris Martino Wibowo Naning Yuniarti Nurman Nurman Pramatatya Resindra Widya Putry Andriani Ramdhan Kurniawan Roby Sambung Roby Sambung Rubangi Al-Hasan Sahid Susilo Nugroho Sakina Nusarifa Tantri Shanti Veronica Siahaan Sigit Surya Haribowo Sri Astuti Steviani Batti Supriyono, Ignatius Agus Surya Adi Sasmita Syahrizal Dwi Putra TRI ASTUTI Tri Astuti Wisudayati Tri Dasta Nursehaneka Yatma Vegananda Yansaputra Widokarti, Joko Rizkie Wijanarko Wijanarko Yosephine Martha Maria Anita Nugraheni Yudha Satria Aji Pratama Yuliana Yuliana Yumantoko Yumantoko Yurianto